Understanding Black Hat SEO: Risks and Consequences For now SEO is one of the strongest tools which are used in this difficult world of digital marketing in order to guarantee that a website will rank higher on search engine results. At present majority of the website owners and marketers maintain proper business ethics though some of them use ‘black hat’ methods in order to gain more market percentage. In this article help has been offered as to what black hat SEO means, what practices are employed and what are disadvantages of such practices. What is Black Hat SEO? Black hat SEO is improper technique that can be employed in order to get high ranking in the search engines. Many of those techniques are in fact against the rules of major search engines, though their purpose is to make users and search engine fall for a joke. Nonetheless, it is evident that such black hat SEO tactics as may bring the desired reputation within the least time possible, the repercussions are terrible, poss